Preparing your Website for Festive Season

The time has come; it’s beginning to look a lot like the festive season. With holidays just around the corner, it’s crucial to have your marketing strategies prepared and ready to go for the end of the year.

Keep an eye out on data insights. This is a great way to push forward and optimise things that are already working, and what doesn’t seem to be working. Small adjustments can get things easily back on track, but it’s all about catching it early. Notice what landing pages are getting the most views but the highest bounce rates, or which pages have higher than usual exit rates.

The latest offering by Google for businesses is - aptly named - Offers. Make sure your Google My business listings are prepared as Google now include Offer posts. Adding offer posts to your Google My Business not only helps your audience find what they are looking for, but it also improves SEO dramatically as it helps ranking and click through rates. This is something that is essential for a business selling a product or promoting a service.

Our last tip is a quick and easy one. Make your content festive related! Repurposing content has never been easier. It’s time to go back to those old landing pages and finesse them with festive words and highly searched keywords that you have found after carrying out keyword research. Update your content with a focus on meta descriptions, titles and focused keywords. Think about also creating festive friendly URLs that may help you attract more customers using holiday specific words in your URL. Don’t forget, URLs should be simple to read e.g. holiday-season-sale

If you’re in need of a few more tips, tricks or even someone to execute it all, feel free to reach out to our team who will be more than happy to chat through your SEO strategy for the festive season.